Essay on Strategy Implementation of Google Inc

The strategic choices of google Inc are directly related with the nature of its business and its industrys characteristics. The generic strategy of the company is an influence that is overarching on what it does. Its growth strategies that are intensive helps in supporting the company to keep its position as one of the brands that are highly valued across the world. Through its strategy that is generic in nature, Google has become a key player in influencing the competitive landscape and industries development. The combination of the companys growth strategies that are intensive and its strategy that is generic are efficient in the satisfaction of the need of the firm to continue growing and continue leading in the industry (Thompson,2017). This paper will discuss the strategy implantation used by Google Inc, including its international strategy, strategic implementation, influence of governance and ethics, social value, innovation diversification, and legal limitations. It will also look into evaluation and control which includes; the strategic metrics, and the key financial ratios.

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The generic strategy that is used by Google is differentiation. The strategy involves covering a wide scope of market. Googles products are used by almost all people in the world. The generic strategy helps in the development of various capabilities that are unique which that improves the competitiveness of the business. Google differentiates itself from its competitors through its products that are unique. The uniqueness is possible to achieve because of the innovativeness of the company. Google mainly relies on market penetration as one of its intensive strategies of growth. This strategy is especially essential outside the U.S. In the U.S., the company has a position already. However, it requires proper strategies to penetrate other countries like China where it competes directly against other big search engines and firms that are into online advertising. Hence, in the market penetration, the company strives for a bigger share of the online advertising market globally (Thompson,2017).

According to Meyer (2017), the companys stakeholders are diverse due to its wide range of products. Its stakeholders come from various groups which are influenced by the various businesses and products of the company. In order to maintain its position as a leader in the innovative technology industry, it has to address its stakeholders interests through a corporate social responsibility policies that are suitable. Its CSR efforts are satisfactory and comprehensive and are based on the standards and expectations of the international market. Google has one corporate goal that is termed as unusual which states, Dont be evil. This statement is about providing the users of the company products with information that is not biased, focusing on their requirements and providing them with the best services and products. It is also about doing that which is right by acting lawfully, honorably, and respecting each other at Google Inc. The corporate governance and the ethics standards that are observed at Google Inc influences its competitiveness positively because it always pleasures in offering the best to its stakeholders.

Google Inc made innovation a process of everyday instead of using it as a strategy during crisis times. Some firms worked towards perfecting their products in initial stages of release. However, Google used a launch and iterate unique process to innovation. From its foundation, the company relied on its workers to augment its innovations culture. The companys policies like the 70/20/10 model of innovation as well as innovation time off provided sufficient freedom to the employees at Google to work on the projects which they preferred. Google ensured that the communication of its employees was made it easier through TGIF and Googlegeist.To improve innovation, the company developed the Google X division where the workers were pressured to develop projects which created services and products that were many times better than those of the competitors (Purksyastha & Rao,2014).

Google is limited by the law in certain areas. For example, the google shopping classifies various types of content to make sure that it is shown only to the relevant people on the basis of the nature of the legal restrictions that exists on the product. For areas where there are limitations based on age, google normally limit the service of the products. Merchants are required to comply with the applicable regulations and laws. Therefore, the scope of coverage by Google is at times limited by the existing laws and regulations which change from one country to another.

Google is one website that is most visited across the world. Advertisers are willing to pay the firm to have their websites show up in the search results on Google. The number of the searches that are conducted every year are above one trillion, therefore, the company has a huge base of users for leveraging for the advertising dollars. As of 2016, Google was expanding its core businesses and had many ambitious projects. Potential segment of the business in future include; urban infrastructure, smart devices, and human longevity research. However, such projects remain in different phases of research and development and they do not result into significant revenue. Financial ratios are used in the analysis of the core business of the business. Various financial ratios show how Googles core business was performing in the year 2016 (DePersio,2016).

These ratios include operating margin, revenue growth, price to sales ratio, price to earnings per ratio, and debt to equity ratio. The operating profit margin is used to measure the profitability of the company. This ratio is an important metric during the analysis of the core business of a company because it does not regard any money which the company makes outside its usual operations. The revenue growth ration makes a comparison of the revenue of the company from the most recent quarter to revenues from the similar quarter in the previous year positive value such as growth over 100%which shoes that the core business is doing well. Price to sales ratio divides the capitalization of the market of the company by the last 12 months of revenue. Price to earnings ratio compares the share price to earnings per share. Debt to equity ratio compares companies total debt to the equity. Google plans for expansion of its core business.

Google is one of the leading firms of its industry in the world. Its unique strategies and unique way of implementing its growth tremendously across the world. They are way ahead of its competitors. Google has become a key player which influences the competitive landscape and development and landscape and development of industries.

References

DePrersio, G. (2016). Googles 5 Financial Ratios.

Meyer. (2017). Google stakeholders and corporate social responsibility.

Purkayastha, D., Rao, A. S (2014). Corporate entrepreneurship and innovation at Google, NC.

Thompson, A (2017). (Googles generic strategy and intensive growth strategies. Panmore Institute