Essay Sample on Euro Disneyland

Introduction

For some time, Disney Land "Euro Disney" has existed after it was first announced, but with the progress of the community, came various challenges especially the financial capability of the company (Sylt). The company has faced multiple media issues and community attacks because of the rumors on its bankruptcy and its license due to its thriving matters in the European Market. Moreover, since its establishment the company, its financial problems have been noted for years, especially that of the Paris Park wreaked chaos on its plans in the 1990s (Sylt). Unfortunately, the main problem emerged due to the design and the theme of the park fans (Sylt). It was the dream of the founding company that its main company had hopes for its establishment a prosperous brand in Paris.

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Euro Disney land was created to enhance imaginations and infatuation to the audience, but the problem was the advanced technology, most of the client in Paris had adopted the elements of technology; thus, most of the families opted their families watched all the shows from home slightly from the real destination (Mirarchi). Ideally, the anticipated budget of creating and establishing Euro Disney was high since the company anticipated that it would be a hit, but the lack of customer enhanced on the minimal profit received by the organization (Sylt). To some extent the company personnel was engaged in inhuman activities that led to numerous suicide and death cases; thus, reducing the market niche and the market share of the company in the European region.

Moreover, there was also a significant issue with the budget since it never included the language. According to resources, the Walt Disney Company was popularly known for using English as the primary language (Mirarchi). When the company decided to enhance and broaden the market niche it had the assumption that the natives and the residences of the Paris understood English not knowing that the country recognized and developed a national language; thus, they used French (Sylt). It became a huge issue since most of the productions were done in English and the budget did not cater for translation professionals; thus, the company produced products that were of quality, but they had limited purchase.

The limited purchased reduced the company's profit levels and in turn, the company faced lots of deficit in its budgets since it was next to impossible to incur the losses. Another issue that established the fall of Euro Disney and its budget was the poor survey done in allocating the sites as well as the hotels (Sylt). The problem was due to unforeseen predicaments that the company deployed and established seven hotels and fairy-themed places without enhancing the appropriate culture and response of the clients. In other words, the company was quick on the expansion creating a scope of the budget without exploring the market niche and cultural norms of the clients.

Conclusion

All in all, it is clear that the Euro Disney Corporation failed due to lack of proper planning and survey since the company did not know the strengths of the company. By not knowing, the market niche, it led to financial decline due to technology innovation and at the same time, clientele needs. And the only way to solve the issue is to incorporate technology into the field and provide quality enhancements, proving that the client missed much than what was anticipated.

Work Cited

Mirarchi, Chuck. The Bumpy Start to Disneyland Paris. 31 March 2017. <https://www.wdwinfo.com/disneyland-paris/the-bumpy-start-to-disneyland-paris/>. Accessed on 13 November 2018

Sylt, Christian. Losing the magic: How Euro Disney became a nightmare. n.d. <https://www.independent.co.uk/news/business/analysis-and-features/losing-the-magic-how-euro-disney-became-a-nightmare-2132892.html>. Accessed on 13 November 2018