Essay Sample on Sports and Media

Introduction

The sports arena has tremendously changed for the better in the inception of media in the industry. Media has aided in the creation of revenue and profits through advertisement and broadcasting. Sports have received mainstream media attention and created headlines. Media has also benefited from sports as there are some media networks and stations that exist solely because of sports such as ESPN and Super Sports. Both media and sport have evolved as a result of working together. Media is vital in promotion of sports based programs and has connected a large number of people to sports viewership as depicted by the 2014 super bowl that lured a crowd of 82529 sports fans at MetLife stadium and was viewed in more than 53 million homes (Nielsen, 2014). Media has enabled rapid growth and communication that is vital in popularizing sports. Social media sites have been used to increase the interest and attraction towards sports events using Twitter, Facebook, and other sites. Media has been at the forefront at building sports as a global success it has become.

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Media has its fair share of troubles in its attempt to build sports into a fortified successful structure. Live attendances have significantly reduced as a result of televised events. The crowd and live attendance are an important aspect in the game as it keeps the games interesting through participation. The problem is growing since there's no need for people to attend the events while they can stream the events in their homes. It poses a great danger in eliminating the culture of cheering and motivating the players in the game. Media has also encouraged fraud and gambling through betting and exploitation of many unwary people.

Despite the problems and demerits, media has played a big role in empowering sports and creating revenue for companies that has rights over the product. Media has created accessibility of sports events by tuning in and streaming if live attendance is expensive or inaccessible. Media has created revenue for many companies and enabled these companies to create employment for the contracted participants. Media has enhanced and stressed on the importance of the sports industry in the economy by generating profits for the country as well.

Media has connected homes overseas and abroad to sports events for people who cannot travel to participate. Media has made sports relevant.

References

Beck, D., & Bosshart, L. (2003). Sports and media. Communication Research Trends.

Benford, R. D. (2007). The college sports reform movement: Reframing the "edutainment" industry. The Sociological Quarterly.

McAllister, M. P. (2010). Hypercommercialism, televisuality, and the changing nature of college sports sponsorship. American Behavioral Scientist.

Nielsen Social Guide. (2014).

Wolverton, B. (2009). Commercialization in College Sports May Have. Chronicle of Higher Education.