Knowledge Mgmt: Reuse, Innovate, Improve Efficiency

The fundamental objective of Knowledge Management is to reuse captured knowledge to promote innovation and efficiency within the organization operations. The second objective is to encourage innovative ideas that improve the efficiency and effective management of the organizational procedures and decision-making (Dalkir, 2011)

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Several key knowledge Management issues have been identified, and these factors support the need for formal KM practices. These factors are:

Organization Culture

Organization culture forms a vital tool of management within the organization. As such a change in organizational culture will result to change in corporate image, values and ethos that evoke action and the approach of understanding the organization structure. Thus, establishing a practical approach to practice of Knowledge management within the organization will foresee contribute a significant improvement in the efficiency and effective decisions affecting the company operations.

Communication

Effective communication forms the backbone in achieving the company's goals. Miscommunication, distract, and the independence element of the workers as demonstrated by miscommunicated pick-up time for Malaysia packages draws a need for managing information flow. An effective KM strategy to guide the above problem can result to more satisfied clients in Malaysia and possible even attract potential clients within the region (Dalkir, 2011)

Foundation for Need to be Green Manufacturing

Without Communication and sharing explicit knowledge, the company could end up in problem in company memory loss because which can suffer so much from Asian branch. Transferring knowledge is very important in the company. It is because "If you don't have a standardized corporate folder or information structure with clear leadership to use it, you are already on the path to amnesia"

Labor and the Know-how of the Organization

Labor comprises all forces and expertise that drive the organization towards the achievement of the company mission and objective. However, some knowledge and some personnel's in the organization have more value in terms of the knowledge and skills they possess and may not be there for long. Harnessing this knowledge and experience will be very beneficial in training new skills, decision-making, and also give the company a competitive edge in the Shipping industry.

Development of Green Manufacturing

It is quite unfortunate that Mr. Harry will retire in five days, and yet he is likely to leave the company with his nearly forty years of experience. Harnessing this knowledge and using it to train employees will result in highly skilled and knowledgeable employees hence make the decision-making process much faster and more effective CITATION Don06 \l 1033 (Cohen, 2006)Reasons Why not Addressing KM Issues will Cost the Company Money if not Treated

Failure to solve the above problems will likely result in huge losses. For instance, the proposed new Boeing plane Ms. Farthing wishes to purchase costs three times more than the Lockheed, which Harry thinks will save fuel costs over the old cargo plane being used now. Harry considers air pollution an essential concern for GDD; he also knows that in the past these controls often make the cost of the plan high and the fuel consumption lower than the company predicts (Hertvik, 2017). If Ms. Farthing is able to access some of Harry's previous reports when he was making a similar decision, her decision will be more informed and less likely to cause any loses. In addition, not having active knowledge and also do not know how to get the information, it could be led to a problem for company.

Benefits of Capturing and Retaining Knowledge

The Captured knowledge will elevate the creation and generation of meaningful, actionable, and relevant information that aims to increase individuals' learning or team. The ability to access captured and retained knowledge will maximize the organizational value across the diverse departments and functions. Retained knowledge is a very fundamental source of reference and this will immensely shorten the time that would otherwise be taken in making a critical decision. Captured and retained knowledge is an organizations' intellectual asset. This means that, the company will be the one to benefit from the knowledge (Hertvik, 2017)

Retained knowledge is a valuable asset to the company. Utilizing knowledge cannot be consumed; there is no loss in transferring knowledge. Mr. Harry will not miss anything if he will share his knowledge and experience with Ms. Farthing in purchasing the cargo plane. Captured and retained knowledge is an essential tool in enhancing the decision-making process.

How Technology can Help Prevent Memory Loss

Uncaptured knowledge is at the risk of being lost. Losing the knowledge of the highly skilled and experienced expertise will cost the company huge loses, as well as result to high cost of training and hiring equivalent skills. As a result, the organization must "capture" this expertise experiences and transact them to an easily retained, accessible, stable, and cumulative knowledge base; the memory (Machado & Davim, 2016).

Thanks to modern technology, such technologies as cloud computing, websites, and server-based storages will provided the necessary and most affordable approach to capture and store this knowledge. Sites like YouTube have capabilities to store recorded videos to the internet where they can be accessed almost free and at any time.

Sensitive information such as financial reports plans and the various operational strategies and documented information can now be digitalized and uploaded to the cloud, which has minimized knowledge, loses significantly. The knowledge can also be protected and even restricted and only be accessed by authorized individuals (Garfield & Liban, n.d.)

GDD requires much consistency in implementation of KM strategies. Similarly, they must pump in the necessary financial aid to help in the monitoring of the progress. The management plan involves some undisclosed risks that may or may not affect the operations of the company directly.

Requirements

Organizations and Peoples Management

MBA is an accredited international institute which helps other organizations and professionals to get the accreditation in offering the master's degree in a business course. The organization has a well-structured management system which is based on the culture of hard work, self-development and employee motivation.

Environmental

The Culture of the MBA Institute

The organization is well known for having a culture of teamwork which has prompted the success of the organization. As such, the institution gives an opportunity for all the workers to be innovative and success oriented, a spirit which has greatly improved the profitability of the institution as noted by (Machado & Davim, 2016). The management has been very instrumental in training the new employees on the cultural values of the institution and constantly keeping in touch with the workers t ascertain whether the culture is followed (Lundgren, 1974).

The Personality Trait of the Organization

The MBA institute has in the past years created a competitive work environment which has made the employees have a type-A personality (Hertvik, 2017). They display a high level of commitment, aggressiveness and ambitious. The personality traits displayed by the employees have made the organization to be very successful in executing its mandates (Hernaez, 2011)

Social Aspect

The management of the MBA institute is very sensitive in matters of employee motivation. According to (Catlin & Klingler, 2012), the top management practices horizontal organizational management where all the employees have equal chances to display their talents and can freely report to the CEO. This has made the employees to develop intrinsic motivations and hence masking the organization's programs to successfully run even in the absence of the managers. It is due to this high level of motivation that the organization is able to achieve all its goals and make them have a competitive advantage over its competitors (Bayeh, 2015).

Regulatory

Considering the competition in the market, GDD must ensure that they lay strategies which will make them retain their top management and even employ more experienced personnel who are able to transform the company to conform with the modern technologies which are employed by other competitors such as the DHL or else the company will collapse and be overridden by the competitors.

Industry Practices

A trial and pilot approach which entirely involves piloting the entire KM strategy to a selected group of business areas. In this case, procurement and maintenance depart are recommended. The robust and the security of approach will allow advancement of implementing the KM plan in more discrete step and decisions (Milton, 2014). This approach will require a community of practice mechanism. The aim of this approach is to implement the KM plan while monitoring its progress.

Another recommendation is to use an opportunistic approach in implementing the KM strategy. This approach will be most effective if the aim of the KM is to search for business opportunities. The approach is efficient and is associated with a very high-level of return on Knowledge management investment (Knoco, 2015)

Lastly, Modular rollout approach is highly effective especially if the company is not financially stable to finance the whole strategy. This approach will involve rolling out the KM strategy one component at a time starting with the most crucial. This approach is not only manageable but also affordable can be evaluated easily.

Growth of Strategy

Marketing communication is defined as coordinated promotional messages passed through one or more channels of communications such as print, radio, television, direct mail, and personal selling. Marketing communication helps in developing brand awareness that means that consumers can translate product information into perceptions about the product's feature and its position within the larger market. Most businesses also use marketing communication to retain the product's current customer base, and to make strong the relationships with customers and suppliers. Marketing communication strategy thus defines the business's plan for product information dissemination and developing brand awareness. It normally aims at informing the customers about a firm's product and new developments in the firm's productions (Batra & Keller, 2016)

Communication Hierarchy Model

Market communication hierarchy model is a model that is used to suggest the steps of viewing any given product by the consumers. The model explains that there are six steps in viewing a product advertisement up to the product purchase. The job of the advertiser is thus to encourage the customer to go through the six steps and purchase the product. This is done through different appeals which can make the customers to like and develop positive attitude towards purchasing the product (Wijaya, 2015) in case the method of communication is wrong or is not customer appealing then the whole process is considered null and void.

Awareness, Knowledge, Linking, Preference, Conviction and Purchase

Marketing communication hierarchy model consist of the following; product awareness, knowledge, linking, Preference, conviction and purchase. These terms above during marketing communications can be defined as follows;

Awareness

The customers' awareness of the product is done through advertising. Advertising acts as a challenging step since there is no guarantee that the customer will be aware of the product brand after having a view of the advert. The rationale used is t...