Nike Senior Management: Unethical Image & Business Ethical Considerations - Essay Sample

Paper Type:  Essay
Pages:  7
Wordcount:  1762 Words
Date:  2023-02-08


Business activities and management are usually governed by a wide spectrum of principle guidelines that are heavily rooted in ethical considerations which are expected by each businessman, and marketers need to uphold. The case chosen in this responsive is based on the reading too much in the image appeared on Nike website. From my point of view, the picture question is unethical since it condones criminal activities and some sort of discrimination. This report is written to the Nike senior manager to address the prevailing challenge of the company to help the manager identify and establish the required and enable the manage confident enough in engaging the behaviour of the company's stakeholders and prevent or minimize the chances of any instance occurrence that might end-up turning the company's name in the future by avoiding unethical business management and distribution of the products

Trust banner

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Summative Report to the Senior Nike Company Manager

The primary aim of the report is to explore and address some of the business marketing ethical dimensions and considerations based on the picture question regarding the credibility of the clothes products that was withdraw from Nikes websites after several federal government alleging that the product question tends to condone criminal and gang activities (Dolez et al.,2018). This comes after a series of backfire for marking and distribution of menacing in a balaclava. The criticism has led the need of summative report guideline concerning the matters regarding the credibility of the products. In this regards, the dilemma is critical to the growth and development of the company and if the Nike administrations disregard the general public concerns and values, it will end up tarnishing and affecting the reputation of the company by losing its marketing mix and products market control powers in the near future and therefore it is critical to establish an ethical manner of business management. The ethical business management is the practice of identifying the desirable code of conduct and relationship in a society and all its environmental surrounding through avoidance of going against the norms and values of the general community and the entire social system(Kolk, 24) This is achieved through sustainable cooperate governance and formulation policy framework to that try to curb the existing and widening gap od controversial behaviour such social discrimination, social responsibility alongside fiduciary accountabilities.

The Nike's manager should consider the values and norms of the entire social system through conducting marketing analysis and the views of the general public based their perception and assimilations of the new products before launching the product or uploading. The social system is regulated and guided by specific norms that are considered as the primary force of attraction and binding factors towards the peace, unity, and respects that leads to socialization. Any products that seem to contradict with the norms and values of the society such as the product that launched by the Nike company that appears to condone and supporting the criminal behavior and some form of social discrimination based on the skin color tends to alienate and tear the social system into different groups. Such kind of unethical behavior will automatically receive public criticism and backfire the company and end up tarnishing the company's reputation and its trademark in business marketing platforms.

Marketing usually goes beyond the distribution and provision or accessibility of the well appealing products, and that seems to manipulate the most of the company's primary and well-known celebrities who have massive mass of supporters that might add more new client, but it all revolves around the ethics of the marketing and our societal values, norms and beliefs that guide and control the acceptable behavior (Ackers, 2015, pg.10) In this regards the Nike company should marketing business ethics the subset of the physical characteristics of the products.

Stakeholders Are Affected or Will Affect the Scenario of Nike’s Company

Stakeholders in marketing and ethical business work collaboratively to ensure smooth and interactive business activities. Some of the marketing and business stakeholders that need s to be taken into consideration include, organizational clients, company employee, strategic partners, and investors, among many others.

Prospect Customers and Existing Clients

When the company has well established, and appealing platform of existing client alongside the future is expected clients, the respective organization company should seek to develop make a robust binding foundation that creates, promote the distribution of the company's brand (Murrain & Matulich, 85). The company has no specific role in speaking about the qualities of the products, but it is the responsibility of the company's client promote the characteristics of the new product..

Company's Employees

Employees of the company paly an essential role in promotion and marketing of the products since they interact with the existing and prospect clients on a daily basis and they part of the social system strive to preserve and protect the values and norms of the society (Gupta, 2017. pg.106) If they believe in the new product invented or introduced by the company management designers, they will automatically promote the product. If the Nike company continue producing the products that most employees don't support, it will not improve the product when they meet with potential customers.

Strategic Partners and Government Regulators

In most cases, the company's professional associates and vendors one of the stakeholders that are influenced by the brand of the product which force them to come up with the unplanned conceptual framework for a situation like affected the Nike company image and reputation. No company or organization enjoys being bunched the policymakers of the federal government (Jamali, Karam &Blowfield, 2017. pg.8). They always tend to protect the voice and will of the people whom they represent. If the company's brand just like that is in the image under question infringes the general public intellectual property and tend to mislead or contradicts with national set rules and standards will automatically force the policymakers to sanction the product or the brand.

Impacts of Stakeholders

In conclusion, to control the company's reputation, it is vital to establish what the client needs through observing and creating the ethical consideration of the social systems. The scenarios in Nike's company will affect the client behavior and perception towards the company since they will feel devalued The Nikes management team should not primarily restrict product marketing alone instead the management team of Nike company should consider creating diverse influence by spreading and showing their concerns of respecting the society values and norms alongside establishment and identifications societal salient identities of the individuals in the social system to enhance and promote health and desirable perception and interaction of the products and the people in a particular social networks (Kimber & Siemensma,2016,pg.69). The Nike's company should also consider identifying principle guideline and Business activities and management team that is usually governed by a broad spectrum of principle guidelines that are heavily rooted on ethical considerations which are expected by each businessman and marketers need to uphold in the social system structure.


Based on the scenarios that occurred in the Nike lab in Balaclava during the marketing by clothes designer whose clothes has been worn by several celebrities such as Kanye West, Tom Sachs among other well established individuals globally. The manager and the entire team of administration and management, they could have applied some of the responsive and ethical leadership to prevent the company from reaching a complicated situation of societal backfire. The clothes pictures have been in question from recent past, forcing Nike to withdraw the products from its website since the products were seen and perceived as a form of condoning criminal activities globally

Application Theories in Nike’s Scenario Based on Business Ethic Management

Several theoretical approaches strategies can be utilized to address the issues relating to business and marketing ethics. This section will primarily focus on the two leading theories of interest that are deontological approaches, and Consequentialist strategies that are vital in establishment and formulation of guideline procedure can be utilized by Nike's senior management to find a solution towards promotion and sustainability of the company's products reputation in a particular social system.

Consequentialist Strategical Approaches

The theory of Consequentialist establishes a reasoning point of view by suggesting that the probability of providing wrong or right action is primarily developed and determined its respective consequences either bad or good. Based on the Consequentialist point of argument perspectives, the surrounding environment possesses an instrumental value that usually tends to determine social characteristics that are the critical element in satisfaction of human interests, needs, and requirements (Carter & Church, The theory also tries to illustrate how the intrinsic value which is not primarily attributed to the environment surrounding itself but firmly attached to the individual or personal satisfaction and pleasure it provides to an individual and the perception towards a particular product. The clothes pictures have been in question from recent past, forcing Nike to withdraw the products from its website since the products were seen and perceived as a form of condoning criminal activities globally. This acts seemed unethical in most in the most federal government, but it was taken more severe in Balaclava since it does not satisfy human desire. The moral subject of the product introduced by Nike was perceived as a form of supporting immoral behavior, thus subjecting it unethical marketing and business to the social system. In the context of establishing and ensuring that sustainable ethical, marketing is attained, the societal, ethical egoism and utilitarian are considered essential elements that are recognized and classified under the Consequentialist ethical consideration (Hung & Bowen,2017 pg96). Based on the critical consumer policy point of view, the product and brand-consumer hold a vital and particular responsive position in the progress and distribution of the product on the market.

In most cases, the consumers' characteristics, perceptions and action or reaction are primarily judged by the consequences which were similarly the Nike company experienced when they introduced the product that was unethical to the entire social system (Bostyn & Roets,2017, pg.326).

Deontological Theory Approach

According to the Deontological theory approach the surrounding environmental ethics which are primarily established based on the distinct moral values, rules and principle guidelines which clearly indicates the impacts and implications of violating the principle guideline rules is usually considered as intrinsically wrong while advocating for the observation and flowing moral values principles of a particular social system (Truschkat & Muche, 2018, pg 230). The concept of these theories of deontological emphasis on the social, environmental values which is placed central point in the control and changes of human reaction towards any factor added to the social system which mi...

Cite this page

Nike Senior Management: Unethical Image & Business Ethical Considerations - Essay Sample. (2023, Feb 08). Retrieved from

Free essays can be submitted by anyone,

so we do not vouch for their quality

Want a quality guarantee?
Order from one of our vetted writers instead

If you are the original author of this essay and no longer wish to have it published on the website, please click below to request its removal:

didn't find image

Liked this essay sample but need an original one?

Hire a professional with VAST experience!

24/7 online support

NO plagiarism