Project on Implementation of Mobile Applications and Online Websites Into the Myer Corporation

Introduction

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An ideal business plan supports the proper establishment and operation of a new business venture. The plan also acts as a management tool that can be referenced to regularly so as to ensure that a new venture retains its right course in meeting goals and objectives CITATION Mel14 \l 1033 (Carr & Newell, 2014). This business plan will allow the Myer Corporation to be successful in investing in mobile apps and online websites as an effective plan for generating more revenue from sales.

3.0 Project Objective

Today, the use of mobile applications as well as online websites have revolutionized the way numerous consumers obtain products from the market CITATION Tim14 \l 1033 (Hayden & Webster, 2014). Additionally, the two features have also enhanced the profitability of corporations due to the increased online purchases. For this reason, the Myer Corporation have also decided to adopt the emergent selling techniques to enhance their profitability. The core aim of this organizational plan is to successfully structure a research on the essentials that Implementation of Mobile Applications and Online Websites Into the Myer Corporation should have, so as to adopt and implement mobile applications and online websites in its operations.

4.0 Project Scope

The scope of this business plan is to determine whether the adoption of the mobile applications and online websites by the Myer Corporation will be effective in boosting the revenue attained from sales. This will be attained by structuring a good business plan that will act as a reference tool for the corporation when incorporating the mobile apps and online websites as part of the entitys sales methods.

5.0 Literature Review

Today, the usage of the internet tools can have a positive impact on the business model of organizations. Additionally, the tools can also help in maximizing the operating profits of corporations (Lee & Raghu, 2011). This is because the tools reduce operating costs, increases the availability of market information, optimize communication channels between buyers and sellers (Lee & Raghu, 2011). Moreover, approximately two-thirds of the global population today uses the internet (Hausman & Siekpe, 2009). Additionally, the usage of internet by numerous Australian consumers and sellers today is increasing at a very rapid pace (Hausman & Siekpe, 2009; and Li, & Zhang, 2002).

This heightened popularity of internet tools usage has increased due to the reason that web visibility enhances the convenience of customers when making purchases over the internet (Park & Lee, 2009). Additionally, the increase in sales, productivity as well as market value of products today is dependent on an organizations level of online presence (Heijden, Verhagen & Creemers, 2003). As such, the internet today has become a vital necessity that every business organization should have today. Moreover, most businesses today are concentrating on placing professionalism in creating their websites as well as in web positioning of their products.

This is because the two factors have a potential to generate an unimaginable number of probable customers for the business products (Heijden, Verhagen & Creemers, 2003). Also, some ventures are also focused on using Facebook and telecommuting devices as essential online marketing and sales tools (Lariscy, et al., 2009). Nevertheless, there are several benefits as to why mobile apps are becoming popular as a revenue generating devices in organizations. First, they aid in strengthening the brands of various corporate products. This is achieved through popularizing an entitys products on social networking platforms as a way of enhancing the rate of dissemination of the products content to the public (Lee & Raghu, 2011).

Consequently, this aids in enhancing efficiency, reducing costs, as well as in growing sales and notoriety. Additionally, numerous corporations have become enlightened on the great impact of using mobile technologies today. Additionally, the global market for various online applications has grown exponentially in the past few years. As such, many corporations today are engineering mobile applications to be part of the sales and marketing methods. For this reason, corporations with low online presence fail to capture a sizeable market volume for their products. Nevertheless, so as to cut down the intense competition for many products in the market, it is part of most organizations policies and objectives to launch their mobile applications (Flavian, Guinaliu & Gurrea, 2006).

Additionally, there are numerous merits as to why adopting mobile applications is important for business organizations. First, the mobile applications create new sales channels by allowing buyers to connect with sellers in real time via mobile devices (Lariscy et al., 2009). Moreover, by creating mobile applications, an organization offers free new services to potential customers. This is because the applications offer potential customers a high-quality service through which they can find potential information pertaining a corporation or its products. Also, the use of mobile applications generates loyalty among customers for an organizations products.

This is because, through the mobile apps, customers can access information pertaining entities and their products at their own convenient time. Additionally, customers can set their apps to provide them with information about new products or other important information from a corporation. Moreover, through creating a mobile application, businesses can differentiate themselves from other entities while ate the same time improving their image in the targeted market. As such, in light to all these advantages, business organizations should structure mobile applications of varying complexities so as to meet their marketing needs and fit their marketing budgets (Park & Lee, 2009).

6.0 Research Questions and Hypothesis

Primary Question: Should Myer Corporation invest on mobile apps and online websites to promote its sales?

Secondary Question 1: What is the impact of using online product promotion strategies on the revenue of the Myers corporation?

Secondary Question 2: Can the usage of mobile apps and online websites promote the reputation and profitability of the Myers Corporation in the market?

7.0 Research Design and Methodologies

There will be two primary methodologies that will be employed during the research. These will include the primary quantitative as well as secondary qualitative research techniques. There will be eight primary steps of conducting the quantitative research. These will include the statement of the problem, the definition of the primary purpose or problem of the study, developing an approach, choosing a research design, data collection, survey data analysis as well as presentation of the findings report. Additionally, the research instrument that will be employed for this research will be the SPSS program.

In the data analysis, the SPSS program will be employed for the hypothesis testing. The sampling technique that will be used for the research will entail null and alternative hypothesis testing methodology. This will take place in three primary data analysis steps. The first step will entail specifying the null hypothesis (H0) as well as the alternative hypothesis (H1). The second step will entail selecting a significance level while the third step will entail formulating the statistical analogous of all the parameters specified by the null hypothesis. The sample population will be made up of ten business organizations that have been implemented online technologies as part of its marketing process.

Additionally, the interviewing and questionnaire design that will be employed for the quantitative research will incorporate surveying technique and the use of structured closed-ended questionnaire with ten questions. The content validity analysis technique will be employed to ensure the validity of this research. Conversely, the reliability of the data collected will be assessed using the Kuder-Richardson coefficient as well as Cronbach's a methods. Also, there will be five steps involved in the qualitative process. These steps will entail organizing the data, identification of the framework, sorting of data into the framework, usage of the framework to describe the data as well as the perpetration of the second order analysis.

Moreover, the deductive approach will be employed in this data analysis. This technique will be appropriate because of the limited time frame of conducting the research. Additionally, the method allows the data analysts to group various data and later use it to check for the similarities and differences in the qualitative data collected CITATION Mar121 \l 1033 (Lichtman, 2012). Also, the data collection method that will be employed for the research will entail the use of interviews that will be administered to the sample population. The sample size will be ten business organizations that are already using mobile applications and online websites to sell their products. Additionally, the sampling technique that will be employed in deducing conclusions from the qualitative data will be the stratified sampling technique.

8.0 Research Limitations

There will be one primary limitation that will affect the execution of this research. First, all the research that will be executed pertaining the research topic will be executed in the ten identified business organization. This will aid in minimizing the room for biases on the collected data during the research. It will also enable the research to be executed within the parameters of the available financial budget and the predetermined timeline for the research.

9.0 Time Schedule/ Research Plan

The time plan for this business plan will be represented in the tabulation below.

Period Task To Be Accomplished

Week 15 The identification of the research participants.

Week 16 Seeking of legal consent to perform the research.

Week 17 Sending formal notifications to the research participants pertaining the time, date and place of research and data collection.

Week 18 Execution of the research

Week 19 Analysis of the collected data.

Week 20 Findings presentation.

10.0 Conclusion

In conclusion, developing a good business plan will allow the Myer Corporation to be successful in investing in mobile apps and online websites as an effective plan for generating more revenue from sales. Such a move by the Myer Corporation will also allow the entity to compete effectively with rival corporations in the market. This is especially those corporations that are already using mobile applications and web technologies in promoting their products.

Reference Lists:

Carr, M. G. & Newell, L. H., 2014. Guide to Fashion Entrepreneurship: The Plan, the Product, the Process. Illustrated ed. Bloomsbury: A&C Black.

Flavian, C., Guinaliu, M., & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & Management, 43...