Analysis Paper Example on Qantas Company

Qantas sustainability position focuses on the ability to respond to the demanding market environment, which depends on the existing operations, culture and technology. The sustainable values that Qantas chooses are pegged on vision, mission and production which are based on the business model. The organization is engaged on a vision perspective that reflects on the competencies that the organization reflects. The knowledge based asset management depends technically on leadership and stakeholder strategy that revolves around the best practices.

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2. The Company

Qantas the company is an Australian airline company and the national flag carrier of the country. Qantas official registration was in Queensland and Northern Territory Aerial Services Limited (Qantas). Qantas is considered the worlds leading company with distance airline. The company reputation is coined on operational reliability, engineering, safety, and customer services. The Qantas Group main business is transporting customer using its two primary brands Qantas and Jetstar. The company main operations are in Australia, Europe and South East Asia. Its main products range from Qantas Frequent Flyer to Qantas Frequent Flyer. To meet the growing market demand the company has over 30,000 employees with close to the 93 % located in Australia alone.

The Vision

In response, the company vision is greatly nurtured in building the appropriate spirit of Australia.

Experience

Inventive

Genuine

Optimistic

Together

(Qantas, 2017)

2.1 The three key trends in the chosen industry and how you believe they will play out in 10 years time (with supporting rationale)

Increasing consumer expectations

The airline industry is facing stiff challenges in form of increased costs of wages and operations, other alternatives, slowing down technology, recessions/ economic downturns, and environmental concerns. While combined, these factors have motivated an increase in consumer expectations. CITE notes that users expect consistent changes, improvements and possible new introductions of the products. Customer expects the airlines to feature a higher threshold of security.

Consumer disaffection reflects on the most challenges aspects that should be required in upgrading the product. Airlines have been left with little option but recycling the existing products firstly by recycling the existing products. As well, the organizations focus in building the appropriate customer experience which involves creating products from generated feedbacks. Through the appropriate customer experiences and reservation, the organization are caught in tough cultural shift and behavioural mechanism as a way to respond to the appropriate customer experiences.

Pressure to reduce costs

Airlines are facing significant pressures to manage their costs by ensuring that they make products and packages that responds to that need. Successful companies are those with the largest strictest cost management. Companies are focusing in ensuring that they get the best deal for energy, human resources and technology, but as well, retain a high quality for branding. For instance, in energy, fuel costs to almost 50 percent of the total operational expenses hence companies are trying the best way possible to focus on technology.

The major problem of trying to reduce costs has been faced with the inability to manage funds and trips. The problem is that an airline might have a number of crippling and successful trips which generally challenges the organization in meeting the most desired costs. The approach real value depends naturally on the ability to implement strategic and long-term plans which focuses on expansion of different routes periodically. As a measure of cost reduction, organizations are looking forward in managing how the costs are defragmented. In response, companies concentrates on the routes which are performing properly while leaving the crippling routes. The processes involve using of advanced market analysis metrics to determine the performance of legacy carriers. The metrics involves determining the nature of pricing connections which reflects on how to handle a variety of different operation systems.

Shifting airline landscape

The airline industry is also changing with the changes in the consumer expectations. The changes are resultant of significant improvements that relates to the products that are reliable and more deliberate in the market. CITE notes that in the recent years there have lacked no not-worthy experiences that are relative to the developing market. Middle East players are subsidizing their costs on executive products by providing low cost fuel to their operators. Their profitability is largely on the low costs fuels, which are abundant in return they providing luxurious products for the economy class hence shifting the attention on consumer expectations.

Besides, the Middle East airlines have realized the need to utilize their strategic geographic positioning, a vital way of substituting to their narrow market. The connecting mechanism is changing the entire airline business, as customers can be able to connect for cheaper prices that offer smilingly top-notch services. This means that there is a disproportionate market share that reflects on the average market growth. Clearly, consumers have already enjoyed most of the services however it seems the nature of the market is looking forward for luxurious product as a form of substitution. On the other hand, the airlines financial performance focuses on the possible industry margins which focus predominantly in responding to substituting on capacity demands.

2.1 A reiteration of how these trends combined with sustainability trends lead to your vision.

3. An outline of how the vision impacts the organisation - its mode of production and its organisational structures and practices

3.1 An outline of the key stakeholders for this future organisation - include silent stakeholders (cf systemic mapping)

4. A discussion of how the vision/scenario will realise sustainable outcomes against five key metrics and how you believe the vision supports or detracts from the sustainable development definition.

5 Key Metrics To measure the sustainability of the solution the groups will need to rate their solution against five key metrics (from Gladwin et al (1995) Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research): Inclusiveness Connectivity Equity Prudence Security

6. References

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