Marketing

In regard to product development, innovation, and product design, Fairphone took a crucial step of ensuring that the design of the fair phone communicated the ethos of th...

The need to purchase and consume goods and services has been around for several millennia now. However, consumption patterns have evolved as individuals have ingeniously...

Britvics J20 has retained the same branding style for an approximate of twelve years by using the regular shape of a bottle incorporating simple graphics and labels. The...

Walmart was founded in 1962 in Arkansas (Meeks and Ph., 2011, p. 62). The company was incorporated in 1969 October 31. It is involved in retail and wholesale operations i...

Samsung is an electronics industry founded in the year 1963. The company manufactures a wide range of electronic devices. Over the years, Samsung has grown tremendously a...

N05 LEAU is a product of the Chanel Company. The Chanel Company began way back in 1921. The company has produced approximately fifty-nine perfumes in its fragrance base....

Several marketing communication methods are in place that influence the financial performance of a company but this study only concentrated on marketing landscape, compet...

Customers are significant stakeholders in the business (Kumar & Reinartz, 2012). Every loss that the business incurs due to poor customer service can be prevented. No...

Branding is a very importance activity in the modern-day business, and this is apparent in the efforts of companies in making such decisions. There are various issues com...