Essay on Customers Privacy Measures

Over the recent past, there have been cases where customers privacy have been infringed, when conducting one to one sales and marketing activity. This issue has created a need for the development of clients privacy measures. These actions ensure that the confidentiality of the customers data is neither infringed nor stolen. It is also done due to the existence of unyielding competitive incentive that requires the sustenance of customers privacy and giving it a high priority.

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One of the measures that a company can take to ensure the privacy of clients is not infringed is using multiple codes to store the customers data. The reason is that, at times, it may be difficult for a company to protect the privacy of its data because the sale or marketing is based on one on one criterion. The multiple codes will create uniqueness in the database where most of the information are stored and thus not allowing abuse of the customers privacy. Most of the companies globally have adopted this methodology when storing data due to its effectiveness. The method has also allowed several companies to earn the trust of their customers, which is a fundamental requirement within the business domain.

The other measure that a company can develop on the subject is on the initiation of strict privacy policies to the employees when conducting one on one-sale or marketing activities with customers. As opposed to online sales and marketing activity, customers must interact with the companys employees to be assisted. It is in this context that they have to disclose certain vital information that if are not considered can lead to either the customers running a loss or the company suffering a similar blow. Therefore, a company must develop strict regulatory policies to guide the employees on how to handle the customers confidentialities. Additionally, there should be substantial penalties attached to any breach of these policies. This strategy will ensure that the employee work as per the requirement and the customers will not have to worry about their privacy being infringed.

The third measure that can also be adopted by a company to ensure that there is no infringement on customers privacy is on making consideration on the personal information to collect during the one on one sale or marketing activity. Gathering a lot of customers personal information is likely to increase the risks of infringement of the customers privacy. Thus, the relevant information gathered should be as minimal as possible but detailing all the customers' concerns pertaining sales and marketing activities. This strategy will ease manageability of clients privacy by the company because there will be no incidents of infringement.

In conclusion, customers privacy measures seek to offer protection to customers from privacy violation as detailed in the subsequent paragraphs above. These privacy standards recognize that the damage that may be accrued because of privacy loss is not measurable and cannot be undone. It is because of this argument that a company should adopt the use of multiple codes as mentioned in the first paragraph to store the information of customers. It should also develop strict policies and finally as explained in the third paragraph collect minimal but very detailed information on the customers' concerns. These measures will assist in ensuring security to customers privacy.